There's a fine line between getting valuable feedback and driving users away. Here's how to stay on the right side of it.
Ask at the right moment, keep it short, and respect their choice. The best feedback requests feel helpful, not intrusive. Time them after positive experiences, limit to one question, don't ask more than once a month, and always let users dismiss without guilt.
Most apps get this completely backwards.
Users haven't even used your app yet. They have nothing to say and you've already annoyed them.
Popping up a survey while someone is in the middle of doing something is the fastest way to frustrate users.
Once a week? Once a day? Stop. Users remember being asked and will resent it.
"Are you sure? We really need your feedback!" No. Let them say no without feeling bad.
Follow these and your users will actually appreciate being asked.
The best time to ask is right after a positive experience. Just completed a purchase? Finished setting something up? Reached a milestone? That's when users feel good about your app and are more likely to give thoughtful feedback.
Multi-question surveys feel like work. One well-crafted question gets better responses than ten mediocre ones. If you need more detail, make it optional.
When someone dismisses your survey, don't ask again for at least a month. Don't show a sad face. Don't guilt them. Just close the survey and move on. Users who feel pressured become ex-users.
Your feedback request should feel like part of your app, not an ad or popup. Native UI, consistent styling, smooth animations. If it looks out of place, it feels out of place.
Even with perfect timing, asking too often is annoying. Set a hard limit: once per month maximum. Users should be pleasantly surprised to see a survey, not expecting it.
Rate Our App!
Please take 5 minutes to tell us what you think about our amazing app!
Quick question
How's your experience so far?
Small changes in wording make big differences in response rates.
"Rate our app"
"How's your experience?"
Focuses on them, not you
"We need your feedback"
"Got a minute?"
Less demanding, more human
"Take our survey"
"Quick question"
"Survey" sounds like work
"Help us improve"
"What could be better?"
Direct and actionable
Built-in features that make non-annoying feedback easy.
Set exactly when surveys appear. After specific actions, session counts, or time in app. You control the timing.
Show surveys to only a percentage of users. Don't overwhelm your entire user base at once.
Surveys look and feel like part of your app. No jarring popups or web views. Just native Swift components.
One tap to close. No confirmation dialogs. No guilt trips. Users can skip without friction.
Ask at the right moment (after positive experiences), keep it short, respect their choice if they decline, and limit how often you ask. Once a month maximum.
After users complete a task successfully, reach a milestone, or have been using the app for multiple sessions. Never interrupt them mid-task.
Maximum once per month per user. Even if they hit multiple trigger points, don't show surveys more frequently than that.
Keep it casual and short. "How's your experience?" works better than "Please rate our app." Focus on the user, not on your needs.
Start collecting feedback without frustrating your users.
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