User Experience

How to Ask for Feedback
Without Being Annoying

There's a fine line between getting valuable feedback and driving users away. Here's how to stay on the right side of it.

Quick Answer

Ask at the right moment, keep it short, and respect their choice. The best feedback requests feel helpful, not intrusive. Time them after positive experiences, limit to one question, don't ask more than once a month, and always let users dismiss without guilt.

Why feedback requests go wrong

Most apps get this completely backwards.

Asking immediately on launch

Users haven't even used your app yet. They have nothing to say and you've already annoyed them.

Interrupting tasks

Popping up a survey while someone is in the middle of doing something is the fastest way to frustrate users.

Asking too often

Once a week? Once a day? Stop. Users remember being asked and will resent it.

Guilt-tripping on dismiss

"Are you sure? We really need your feedback!" No. Let them say no without feeling bad.

Five rules for non-annoying feedback

Follow these and your users will actually appreciate being asked.

1

Ask after a win

The best time to ask is right after a positive experience. Just completed a purchase? Finished setting something up? Reached a milestone? That's when users feel good about your app and are more likely to give thoughtful feedback.

Good timing:"You just completed your 10th workout! How's the app working for you?"
2

Keep it to one question

Multi-question surveys feel like work. One well-crafted question gets better responses than ten mediocre ones. If you need more detail, make it optional.

Simple approach:"How would you rate your experience?" (1-5 stars) + optional comment
3

Respect the "no"

When someone dismisses your survey, don't ask again for at least a month. Don't show a sad face. Don't guilt them. Just close the survey and move on. Users who feel pressured become ex-users.

Good dismiss behavior:Single tap to close. No confirmation. No "Are you sure?"
4

Look native, not intrusive

Your feedback request should feel like part of your app, not an ad or popup. Native UI, consistent styling, smooth animations. If it looks out of place, it feels out of place.

FeedbackWall approach:Native iOS components that match your app's design language
5

Limit frequency strictly

Even with perfect timing, asking too often is annoying. Set a hard limit: once per month maximum. Users should be pleasantly surprised to see a survey, not expecting it.

Frequency rule:Maximum once every 30 days, regardless of how many triggers they hit

What works vs. what doesn't

Bad approach

Rate Our App!

Please take 5 minutes to tell us what you think about our amazing app!

Rate Now!Maybe LaterNever Ask Again (sad face)
  • Shows immediately on app open
  • "5 minutes" sounds like work
  • Guilt-trip on dismiss option
  • Three options is overwhelming
Good approach

Quick question

How's your experience so far?

★ ★ ★ ★ ★
×
  • Shows after completing a task
  • Single tap to answer
  • Easy to dismiss, no guilt
  • Clean and unobtrusive

How to phrase your questions

Small changes in wording make big differences in response rates.

Instead of

"Rate our app"

Try

"How's your experience?"

Focuses on them, not you

Instead of

"We need your feedback"

Try

"Got a minute?"

Less demanding, more human

Instead of

"Take our survey"

Try

"Quick question"

"Survey" sounds like work

Instead of

"Help us improve"

Try

"What could be better?"

Direct and actionable

How FeedbackWall helps

Built-in features that make non-annoying feedback easy.

Trigger controls

Set exactly when surveys appear. After specific actions, session counts, or time in app. You control the timing.

Sample rate limiting

Show surveys to only a percentage of users. Don't overwhelm your entire user base at once.

Native iOS UI

Surveys look and feel like part of your app. No jarring popups or web views. Just native Swift components.

Easy dismiss

One tap to close. No confirmation dialogs. No guilt trips. Users can skip without friction.

Common questions

How do I ask for feedback without annoying users?

Ask at the right moment (after positive experiences), keep it short, respect their choice if they decline, and limit how often you ask. Once a month maximum.

When is the best time to ask for app feedback?

After users complete a task successfully, reach a milestone, or have been using the app for multiple sessions. Never interrupt them mid-task.

How often should I ask for feedback?

Maximum once per month per user. Even if they hit multiple trigger points, don't show surveys more frequently than that.

What's the best way to phrase feedback requests?

Keep it casual and short. "How's your experience?" works better than "Please rate our app." Focus on the user, not on your needs.

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