How to Collect User Feedback
in iOS Apps
Your users have opinions about your app. Most will never share them unless you ask at the right moment, in the right way. Here's how.
Quick Answer
The most effective way to collect user feedback in iOS apps is through in-app surveys. They achieve 15-25% response rates (vs <1% for email), catch users in context, and can be updated without App Store resubmission after initial SDK integration.
Most feedback methods don't work
Traditional approaches have embarrassingly low response rates. Here's why your users aren't talking to you.
“Email us your feedback”
Nobody opens their email app to write you about a missing feature. By the time they check email, they've moved on.
“Visit our feedback portal”
Requires leaving your app, logging in, navigating an unfamiliar interface. Too much friction.
“Leave a review”
App Store reviews skew negative. Happy users rarely leave reviews. You get noise, not signal.
users will never proactively share feedback. They'll just silently delete your app.
In-app surveys actually work
Meet users where they are: inside your app, in the moment, when their experience is fresh.
15-25% response rate
Compared to <1% for feedback portals and email. That's 20x more feedback.
Contextual timing
Ask about a feature right after someone uses it. The experience is fresh and feedback is specific.
Zero friction
No context switching. Users tap a few buttons and they're done. Takes seconds, not minutes.
Remote control
After initial setup, update surveys from a dashboard. No App Store resubmission needed.
How feedback methods stack up
In-App Surveys
- Catches users in context
- Zero friction to respond
- Update without app release
- High quality, specific data
Email Surveys
- User has left the app
- Competes with inbox
- Good for detailed feedback
Feedback Portal
- High friction (login, navigate)
- Only power users participate
- Good for feature requests
How many responses could you get?
Adjust the sliders to match your app. See the difference in-app surveys can make.
Expected Monthly Responses
With FeedbackWall, you'd collect 300 responses per month instead of 25 from a feedback portal.
When to trigger a survey
The right question at the right moment unlocks powerful insights.
Tips for higher response rates
Keep it short
1-3 questions max. Completion rates drop 15% for each additional question.
Match your brand
Customize colors and styling so surveys feel native to your app.
Time it right
Show surveys after positive moments, not during critical flows.
Use sample rates
Don't survey everyone. Show to 10-20% of eligible users to avoid fatigue.
Make dismissal easy
Always show a clear close button. Forcing responses creates bad data.
Act on feedback
Users stop responding if they never see changes. Close the loop.
How to add in-app surveys to your iOS app
Frequently Asked Questions
In-app surveys are the most effective method, achieving 15-25% response rates compared to less than 1% for email or feedback portals. They catch users in context while they're actively using your app, resulting in more relevant and actionable feedback.
Use FeedbackWall's Swift SDK. The initial integration requires one App Store submission to add the SDK to your app. After that, you can create, modify, pause, and delete surveys entirely from the FeedbackWall dashboard - no further app updates needed. Survey content is fetched from the server at runtime.
Well-designed in-app surveys typically achieve 15-25% response rates. This depends on timing, question length, and how well the survey matches your app's design. Keep surveys to 1-3 questions and show them at natural pause points for best results.
The best times are: after completing onboarding, after using a key feature, after a purchase or achievement, or when a user returns after being inactive. Avoid showing surveys during critical user flows like checkout or sign-up, and never show immediately after app launch.
Keep it to 1-3 questions maximum. Completion rates drop approximately 15% for each additional question. If you need more data, run multiple targeted surveys over time rather than one long survey.
The most effective question types are: multiple choice (quick single-tap answers), rating scales (1-5 for satisfaction), and short open text (for qualitative insights). Mix question types based on what you want to learn—quantitative data vs. detailed feedback.
Ready to hear from your users?
FeedbackWall makes it easy to add in-app surveys to your iOS app. Set up in 5 minutes, then create and manage surveys from your dashboard.
Start free trial14-day free trial. Swift SDK for iOS.