Platform Strategy

Cross-Platform
Feedback

iOS and Android users behave differently. Here's how to collect comparable feedback across both platforms.

Quick Answer

Use native SDKs for each platform, but keep your surveys consistent. Same questions, same triggers, same timing. This lets you compare feedback across platforms and identify platform-specific issues. FeedbackWall currently offers a native iOS SDK with Android coming soon.

Platform differences

iOS vs Android user behavior

Aspect

iOS

Android

Survey response rate

Higher (users expect polish)

Moderate (more varied)

Review behavior

More likely to rate after prompt

More spontaneous reviews

Feature expectations

Consistent with Apple guidelines

More diverse preferences

Device fragmentation

Low (fewer devices)

High (many manufacturers)

Strategy

Cross-platform feedback strategy

Keep surveys identical

Use the exact same questions on both platforms. This ensures you can compare responses directly and identify platform-specific issues.

Example: If iOS users rate checkout ease at 4.2 and Android at 3.1, you have a platform-specific problem to investigate.

Use native SDKs

Native SDKs feel right on each platform. Avoid web-based overlays that look out of place and reduce response rates.

FeedbackWall: Native Swift SDK for iOS. Android SDK coming soon. Both will share the same dashboard.

Trigger at same moments

Trigger surveys at equivalent points in the user journey. After checkout, after onboarding, after key actions - same logic, both platforms.

Example: showIfAvailable(trigger: "purchase_completed") on both iOS and Android.

Analyze separately, then compare

Look at each platform's feedback independently first, then compare. Some issues are universal; others are platform-specific.

Example: "App crashes" on Android might be a fragmentation issue. Same complaint on iOS needs different investigation.

Common challenges

Cross-platform pitfalls to avoid

Web-based surveys

Using identical web views on both platforms might seem efficient, but they feel foreign and reduce response rates. Use native UI.

Different question wording

Even small differences in phrasing make responses incomparable. Maintain exact parity in survey content.

Unequal timing

If iOS shows surveys after 3 app opens and Android after 5, you're comparing different user cohorts. Keep timing consistent.

Separate dashboards

Using different tools for each platform makes comparison difficult. Choose a solution that unifies data in one place.

Implementation

FeedbackWall cross-platform approach

🍎

iOS - Available Now

Native Swift SDK using Swift Package Manager. Supports iOS 15+ with SwiftUI and UIKit.

// iOS implementation
import FeedbackWall

FeedbackWall.configure(
    apiKey: "your-api-key",
    baseURL: URL(string: "https://feedbackwall.io")!
)

FeedbackWall.showIfAvailable(trigger: "purchase_completed")

🤖

Android - Coming Soon

Native Kotlin SDK in development. Will use the same triggers and dashboard for unified cross-platform analytics.

Want early access to the Android SDK? Sign up and we'll notify you when it's ready.

Unified Dashboard

Both platforms feed into the same FeedbackWall dashboard. Compare responses side-by-side, filter by platform, and identify cross-platform patterns.

FAQ

Common questions

Can I start with iOS only?

Absolutely. Most teams start with one platform. When you add Android, your surveys and triggers will work identically.

What about React Native or Flutter?

Cross-platform frameworks can use native SDKs via bridges. Native module support for RN and Flutter is planned.

How do I track platform in responses?

FeedbackWall automatically tags responses with platform info. Filter and segment by iOS vs Android in the dashboard.

Should I use different sample rates?

Start with the same rate. Adjust if one platform has significantly more users to balance response volume.

Start with iOS, expand to Android

Get started with the FeedbackWall iOS SDK today. Android support coming soon.

Start free trial →

14-day free trial. Native iOS SDK available now.

Cross-PlatformFeedback