User Activation

Onboarding
Feedback

40-60% of users abandon apps after onboarding. Learn where they drop off and why - then fix it.

Quick Answer

Ask users about their onboarding experience right after they complete it. One simple question like "How clear was the setup process?" gives you actionable data to improve activation. FeedbackWall lets you trigger this survey automatically when users finish onboarding.

The opportunity

Why onboarding feedback matters

40-60%

of users never return after their first session

higher retention when onboarding is rated "easy"

Day 1

is when most churn decisions are made

Analytics tell you WHERE users drop off. Feedback tells you WHY. Without both, you're guessing at solutions.

When to ask

Best moments for onboarding feedback

Best

Right after completion

User just finished onboarding. Experience is fresh. High response rate.

FeedbackWall.showIfAvailable(trigger: "onboarding_completed")

Good

After first key action

User completed their first meaningful task. They've seen value.

FeedbackWall.showIfAvailable(trigger: "first_action_completed")

Alternative

24 hours after signup

User has had time to explore. Good for longer onboarding flows.

FeedbackWall.showIfAvailable(trigger: "day_one_complete")

What to ask

Effective onboarding questions

Rating

"How easy was it to get started?"

Measures overall friction

Multiple choice

"What's your main goal with [app name]?"

Helps segment users by intent

Rating

"How confident are you using [key feature]?"

Identifies training gaps

Text

"What almost stopped you from completing setup?"

Uncovers specific blockers

Keep it short: One or two questions max. Users just finished a flow - don't add another long one.

Common patterns

What you'll typically learn

"Too many steps"

Users feel onboarding is longer than necessary. Consider cutting or combining steps.

Action: Audit each step's necessity

"Confusing permissions"

Users don't understand why you need certain permissions. Add context before asking.

Action: Add explanation screens

"Not sure what to do first"

Users feel lost after onboarding ends. Add guidance for their first action.

Action: Add post-onboarding guidance

"Account creation is annoying"

Forced signup before value is shown. Let users try the app first.

Action: Delay account creation

Implementation

Setting this up with FeedbackWall

Create your survey

In the FeedbackWall dashboard, create a survey with 1-2 onboarding questions. Set the trigger to "onboarding_completed".

Add the trigger

In your onboarding completion code, call the trigger:

// When user finishes onboarding
func completeOnboarding() {
    markOnboardingComplete()
    FeedbackWall.showIfAvailable(trigger: "onboarding_completed")
}

Set sample rate

Start with 20-30% sample rate to avoid surveying every new user. Increase as needed.

Prefer AI? Copy the AI prompt from your FeedbackWall dashboard and paste it into Cursor or Claude. It will find the right place in your code to add the trigger.

Measuring success

Track these metrics alongside feedback

Onboarding completion rate

What % of users finish the full onboarding flow

Time to first value

How long until users complete their first meaningful action

Day 1 retention

What % of users return the day after signup

Ease rating trend

Is the average rating improving over time

FAQ

Common questions

Won't surveys hurt conversion?

Not if timed right. After onboarding completion, users are already committed. A brief survey won't deter them.

What sample rate should I use?

Start at 20-30%. If you have low user volume, increase to get meaningful data faster.

How many responses do I need?

50-100 responses usually reveal clear patterns. More is better for spotting edge cases.

Should I survey users who abandon onboarding?

Hard to do in-app since they've left. Consider exit surveys on web or email follow-ups.

Stop guessing why users drop off

Add onboarding feedback to your iOS app with FeedbackWall. Takes 5 minutes.

Start free trial →

14-day free trial. Native iOS SDK.

OnboardingFeedback